Reader in Public Opinion and Communication: SupplementBernard Berelson, Morris Janowitz |
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1948 presidential election adequate alternatives American analysis answers anti-Semites area sampling asked attitudes average error bias biases campaign chance characteristics check lists complex Democratic direct discussion disparate individuals election forecasts estimates example experience express fact factors favor Frank Stanton functional groups Gallup HERBERT BLUMER important included influence inter interest interpretation intervening variables investigation issue Lazarsfeld Mass-Observation means measure ment MORRIS JANOWITZ Negroes object observations obtained OI technique OI's organization panel study panel technique Paul Lazarsfeld people's percentage persons population possible Pre-Election Polls pre-listing predictions present presidential problem procedure psychological public opinion polling public opinion research questionnaire questionnaire construction quota method random readers reliability Republican respondent respondent's sample design sampling error sampling methods situation social research social science society specific statistical survey director tion total number undecided views voters voting intentions Wilbur Schramm Wilhelm Bauer women