PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media

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Palgrave Macmillan, Oct 6, 2008 - Business & Economics - 224 pages
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Public relations is a big and rapidly growing industry, awith annual growth rates of 20-30%.aIt spans the worlds of business, politics and culture, sport and entertainment.aPR is everywhere. And yet, though it is much talked about it is little analyzed

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About the author (2008)


TREVOR MORRIS is one of the UK's most senior PR practitioners and since 2005 a Visiting Professor at the University of Westminster in London, where he teaches on a range of postgraduate and undergraduate programs. Formerly Morris was Chief Executive of Chime Communications Public Relations Group, the UK [(and Europe)]'s largest PR group, with some 250 employees. In nearly a quarter of a century in the industry he successfully built a major PR consultancy, worked for numerous major companies and government bodies and alongside most of the key players in contemporary PR. Morris has made countless TV, radio and newspaper appearances and maintains a high profile within the industry.

SIMON GOLDSWORTHY is Senior Lecturer in Public Communication at the University of Westminster, UK. He established London's first Master of Arts course in Public Relations and has since added the teaching of Public Relations at undergraduate level. He has lectured to international audiences, including Johns Hopkins University and at the Sorbonne, where he is a Visiting Professor. His UK civil service career included three years at the Central Office of Information and press office work for a number of British Government departments. He has also worked as a PR consultant in the private sector.

www.trevor-j-morris.com

Email: morrisgoldsworthy@btinternet.com