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aesthetic attitude alphabetic system apprehension and perception Assyria Ba-ila background beauty Bodoni catharsis Chapter characters chiefly Chinese civilization colour comic conclusion consider consonants drama effect Egyptians eidetic imagery Einfuhlung emotions Erdmann evoked example experience expression eye movements faculty feeling of pleasure folk-tale further gesture Greek hand history of writing humour ideograms ideograph imagery important individual instance instinctive language laugh length of line letters logical value luminosity difference material McDougall meaning mental mental event merely mind modern newspaper object Obviously Ojibwa one's origin pain perceived phonograms pictography poetry primitive produce laughter propaganda Psych Psychology of Reading Public Library reader regard Relative Legibility represent result Rupert Brooke saccadic says Semitic sensation signs similar Sophocles sound speed of reading story suggest syllable symbolisation symbols theory Thespis things thinking thought Tinker to-day tragic literature vellum visual apprehension visual perception vowels whilst reading Wolof word perception