Social Psychology: Understanding Human Interaction

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Allyn and Bacon, 1984 - Social psychology - 685 pages
A standard textbook on the nature and causes of individual behavior and thought in social situations. It focuses on the use of scientific method, and emphasizes the influence of a wide range of social, cognitive, environmental, cultural, and biological factors. This extensively revised edition (6th ed., 1991) adds a new chapter on Social Identity: Self and Gender. Annotation copyright by Book News, Inc., Portland, OR

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Contents

Why Study Social Behavior? A SurvivalOriented Reply
8
Laboratory or Field?
20
On the Costs of Being a Secret Donor
30
Copyright

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