Brilliant NLP: What the Most Successful People Know, Do and Say

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PEARSON Longman, 2010 - Business & Economics - 209 pages
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Have you ever wondered how it is that two people faced with the same set of circumstances can produce opposite results? How some people seem to be able to achieve more whilst still remaining cool, calm and collected? There are people who just seem to have life sorted out the way they want it.

We may refer to the more successful people as lucky but in fact Neuro Linguistic Programming (NLP) shows it's nothing to do with luck and everything to do with how we think.

NLP is a powerful set of tools for making things happen for you at work and in life. Now Brilliant NLP makes mastering the techniques of NLP easy ? how it works, and more importantly how to use it to become more effective, efficient, powerful and successful.

The potential is already there, inside you. This book shows you how to unleash it on the world!

New to the edition:

Revisions through-out and more examples, research and statistics

Two new chapters:

1. ?Why you buy stuff you don?t need? reveals how the big brands such as Coca Cola and Nike use NLP techniques to sell you their products.

2. ?You and your personal reality tunnel? helps the reader consider how their ?personal reality tunnel?. i.e. what we consider right and proper and what we accept from society, acts as a limitation on their life.

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About the author (2010)

David Molden is a leading coach and personal development trainer, who has used NLP for decades to help people overcome obstacles to success. He has many years experience of working with people from all walks of life including entrepreneurs, directors and managers in large organisations, sports and career professionals and children in the ongoing pursuit of personal success. David is also the author of: Managing with the Power of NLP, NLP Business Masterclass and Beat Your Goals.

Pat Hutchinson has a rich background of experience as an entrepreneur and leader of sales and marketing teams. She is an NLP trainer and a Director of Quadrant 1 International. She has a strong record of results with both individuals and business groups and is co-author of Brilliant NLP.

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