Essentials of Entrepreneurship and Small Business Management

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Prentice Hall, 2008 - Business & Economics - 728 pages
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This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs.Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations.For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

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Contents

The Challenge of Entrepreneurship
2
SECTION III
8
Marketing
263
Copyright

11 other sections not shown

Other editions - View all

Essentials of Entrepreneurship and Small Business Management
Thomas W. Zimmerer,Norman M. Scarborough,Doug Wilson
No preview available - 2007

Common terms and phrases

ability accounts advantage assets average balanced scorecard build business plan buyer capital cash flow Cold Stone Creamery company's competitive competitors corporation cost create customer service designed develop e-commerce earnings employees entrepre entrepreneurs entrepreneurship evaluate expenses factors feasibility analysis focus forecasts form of ownership franchise franchiser's goals guerrilla marketing important income income statement industry innovation Internet inventory investment launch LEARNING OBJECTIVES lenders and investors liability limited McDonald's million mission statement ness Netflix offer operating opportunity partners partnership patent percent period ratio potential problem product or service products and services profit purchase ratio requires restaurant retail says sell small business owners small companies sole proprietorship start-up Step strategy success suppliers target techniques tion tomers trademark TRIZ UFOC unique venture Wal-Mart World Wide Web

About the author (2008)

Doug Wilson, a graduate of Colgate University, began his career in television as an NBC Page. He moved to ABC the following year. As a member of ABC's WIDE WORLD OF SPORTS production team, Wilson covered ten Olympic games and 51 different sports across five continents at events ranging from figure skating in Beijing, to wrist wrestling in Petaluma, to auto racing on the streets of Monaco, to Ping-Pong Diplomacy in Detroit. He has 17 Emmy Awards, and was recognized by the Directors Guild of America with its Lifetime Achievement Award in Sports. In 2003, he was inducted into the United States Figure Skating Hall of Fame; and in 2011, he was given the Frank Bare Award for his contribution to the growth and popularity of the sport of gymnastics.

Bibliographic information

QR code for Essentials of Entrepreneurship and Small Business Management
TitleEssentials of Entrepreneurship and Small Business Management
AuthorsThomas Zimmerer, Norman M. Scarborough
ContributorDoug Wilson
Edition5, illustrated
PublisherPrentice Hall, 2008
Original fromIndiana University
DigitizedJan 23, 2010
ISBN0132294389, 9780132294386
Length728 pages
Subjects › 

Business & Economics / Entrepreneurship
Business & Economics / Small Business
  
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