Essentials of Entrepreneurship and Small Business Management
This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs.Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations.For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.
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The Challenge of Entrepreneurship
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Essentials of Entrepreneurship and Small Business Management: Global Edition
Norman M. Scarborough
No preview available - 2011
ability accounts advantage assets average balanced scorecard build business plan buyer capital cash flow Cold Stone Creamery company's competitive competitors corporation cost create customer service designed develop e-commerce earnings employees entrepre entrepreneurs entrepreneurship evaluate expenses factors feasibility analysis focus forecasts form of ownership franchise franchiser's goals guerrilla marketing important income income statement industry innovation Internet inventory investment launch LEARNING OBJECTIVES lenders and investors liability limited McDonald's million mission statement ness Netflix offer operating opportunity partners partnership patent percent period ratio potential problem product or service products and services profit purchase ratio requires restaurant retail says sell small business owners small companies sole proprietorship start-up Step strategy success suppliers target techniques tion tomers trademark TRIZ UFOC unique venture Wal-Mart World Wide Web