Predictably Irrational

Front Cover
Harper Collins, 2008
28 Reviews
 

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And it's easy to read & funny, too! - LibraryThing
Not hard to read, either. - LibraryThing
Due to readability, I finished it within 3 days. - LibraryThing

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User Review  - Cheryl_in_CC_NV - LibraryThing

Despite the fact that most of the experiments described were performed on American college students, there's a lof of universal truth in here. Even if you're able to buy generic aspirin without ... Read full review

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User Review  - NineLarks - LibraryThing

Ariely presents fifteen different ways where humans believe they are acting rationally - but in actuality, environmental factors and other secondary circumstances impact us so much that we behave ... Read full review

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Contents

Introduction
CHAPTER 1
CHAPTER 2
CHAPTER 3
CHAPTER 4
CHAPTER 5
CHAPTER 6
CHAPTER 7
CHAPTER 12
CHAPTER 13
Thanks
List of Collaborators
Notes
Bibliography and Additional Readings
Searchable Terms
About the Author

CHAPTER 8
CHAPTER 9
CHAPTER 10
CHAPTER 11
Credits
Copyright
About the Publisher

Common terms and phrases

Bibliographic information