Effective Public Relations
Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the "bible of public relations," the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.
69 pages matching practice in this book
Results 1-3 of 69
What people are saying - Write a review
We haven't found any reviews in the usual places.
PERSUASION AND PUBLIC OPINION
THE FUNCTIONS PLACE AND PURPOSE
17 other sections not shown
Other editions - View all
activities administrators advertising agencies American Association attitudes audience campaign Carl Byoir citizen client Columbia Journalism Review Committee corporate counsel counselor Editor & Publisher editors effective effort Elihu Katz employees example executive federal film firms function funds groups Hill & Knowlton hospital increasing industry influence institutions interest internal issues Ivy Lee labor leaders legislative magazine mass media ment military newspaper Opinion Research Corporation organization percent personnel persons planning political practice practitioners President problems professional promote public affairs public opinion Public Relations Journal radio rela relationships releases responsibility role Saturday Review social society sponsored sponsored films staff stockholders story survey teachers television tion today's union United University University of Wisconsin Washington welfare World War II York