The Clustering of AmericaA revealing, fact-filled analysis of American society based on a breakthrough interpretation of geo-demographic statistics developed by the premier target marketing company, Claritas. The book is a vital tool for strategic and media planning as well as an engrossing read. |
Contents
M | 25 |
THE MYTH OF THE AVERAGE AMERICAN | 66 |
THE WAY WE WORK | 89 |
Copyright | |
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1984 presidential vote AMC Eagles Black Enterprise Blue Blood Estates Blue-Chip Blues Blue-Collar Nursery BMW 5 Series Bohemian Mix Bottom Five Clusters Claritas Corp Coalburg Coalburg & Corntown communities Corntown Democratic Dodge Diplomats Emergent Minorities equals the U.S. families Friday Night Videos Furs & Station Golden Ponds Grain Belt Gray Power Hard Scrabble High Above Average High Usage Index Hispanic Hispanic Mix Index Low Usage index of 100 live Low Usage Index means a cluster Median home value Median household income middle-class Money & Brains national average neighborhood types Norma Rae-Ville Numbers indicate percentages percent Pools & Patios Public Assistance Rank & File Reagan records/tapes residents says Scrabble Shotguns & Pickups Single City Blues SMRB Station Wagons Thumbnail Demographics Tobacco Roads Top Five Clusters Towns & Gowns twice the national U.S. average U.S. households upscale Urban Gold Coast Usage Index Low voters Yankee Rows Young Influentials Young Suburbia