Fables of abundance: a cultural history of advertising in America

Front Cover
Basic Books, 1994 - Business & Economics - 492 pages
1 Review
Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.

From inside the book

What people are saying - Write a review

LibraryThing Review

User Review  - stillatim - LibraryThing

Lears' book on 'the making of modern America' was very disappointing, whereas this was fabulous. As a caveat, I think it's fabulous because it was not only exactly what I wanted (a history of ... Read full review

FABLES OF ABUNDANCE: A Cultural History of Advertising in America

User Review  - Jane Doe - Kirkus

Excessive ambition weighs down this important revisionist history of advertising in the United States. Lears (History/Rutgers; No Place of Grace, 1981) argues that modern advertising does not, as most ... Read full review

Contents

Introduction
1
PARTI
15
PART II
135
Copyright

9 other sections not shown

Other editions - View all

Common terms and phrases

References to this book

Visual Consumption
Jonathan Schroeder
No preview available - 2002
All Book Search results »