Fables of abundance: a cultural history of advertising in America

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Basic Books, 1994 - Business & Economics - 492 pages
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Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.

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User Review  - stillatim - LibraryThing

Lears' book on 'the making of modern America' was very disappointing, whereas this was fabulous. As a caveat, I think it's fabulous because it was not only exactly what I wanted (a history of ... Read full review

FABLES OF ABUNDANCE: A Cultural History of Advertising in America

User Review  - Jane Doe - Kirkus

Excessive ambition weighs down this important revisionist history of advertising in the United States. Lears (History/Rutgers; No Place of Grace, 1981) argues that modern advertising does not, as most ... Read full review



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