Fables of abundance: a cultural history of advertising in America

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Basic Books, 1994 - Business & Economics - 492 pages
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Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.

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User Review  - stillatim - LibraryThing

Lears' book on 'the making of modern America' was very disappointing, whereas this was fabulous. As a caveat, I think it's fabulous because it was not only exactly what I wanted (a history of ... Read full review

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User Review  - mdobe - LibraryThing

Notes on the Typescript of "The Stabilization of Sorcery," a chapter from the book in manuscript form: Lears begins with an introduction tot he American Middle Period which is quite intelligible. The ... Read full review



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