The One to One Future: Building Relationships One Customer at a Time

Front Cover
Currency Doubleday, 1993 - Business & Economics - 443 pages
1 Review
Using the 1 to 1 techniques, readers will discover what their customers want today and what they will want tomorrow. Already being tested in companies such as Procter & Gamble, Nissan, and American Express, the 1 to 1 system represents a major evolution in business.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

B Back from the Future
3
B Share of Customer Not Share of Market
18
B Collaborate with Your Customers
51
Copyright

10 other sections not shown

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

About the author (1993)

DON PEPPERS and MARTHA ROGERS, PhD, are the founding partners of Peppers and Rogers Group, a Carlson Marketing Group Company based in Norwalk, Connecticut (www.1to1.com). They are the coauthors of five bestselling books about one-to-one customer relationships and were named by Business 2.0 magazine as two of the most important business gurus of all time. Peppers was formerly the CEO of a top-20 direct marketing agency, and Rogers is an adjunct professor at The Fuqua School of Business at Duke University, as well as Codirector of the Teradata Center for Customer Relationship Management at Duke University (www.teradataduke.org).

Bibliographic information