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Age Groups audience is located AUDIENCE MAGAZINES FEM1LE Average heavy hot Average heavy R1E Bleed Page 15 breakfast cereal broad regional areas cereal consumption potential cereal dollar volume cereal household usage cereal pound cereal purchases cereal usage 61 cereal usage households children under 18 Coffee Milk COST COMPARISONS CSIL1R1N DUAL AUDIENCE MAGAZINES Duncan Hines female head FEMALE HOUSEHOLD HEAD grocery outlet growth Head for Heavy HEAD MAGAZINE READERS heavy hot cereal Heavy RTE Cereal hot cereal consumption hot cereal dollar hot cereal usage HOUSEHOLD HEAD MAGAZINE HOUSEHOLDS WITH CHILDREN Importance of Households Importance of McCall's McCall's Audience Lives McCall's no extra McCSLL'S F1MSL1 S-S1ML1 Percent change Premium Offer Quaker Oats R1E cereal dollar READERS AND COST Reddi-Wip region which accounts RTE cereal consumption RTE Cereal Usage RUSERLD 1 COLOR RUSERLD IMPOR11N1 SELECTED DUAL AUDIENCE SEP Bleed Source SS1S McCSLL'S F1MSL1 Supermarket Customers USAGE IS FOUND Western Regions