The Breakfast Cereal Market1966 - Cereals, Prepared - 83 pages |
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1-2 PERSON HOUSEHOLDS 18 years old 1960 Percent change Advertisers Joining McCall's average for heavy Average heavy hot Average heavy RTE broad regional areas Central and Western CENTS PER POUND cereal advertiser cereal dollar volume cereal household usage CEREAL POUND SALES Cereal Sales Trends cereal usage 61 cereal usage households children under 18 disposable income dollar purchases DOLLAR SALES Dollars in Billions Duncan Hines female head FEMALE HOUSEHOLD HEADS female population Food Advertisers Joining FOOD ADVERTISING LINEAGE Frozen Foods grocery outlet growth Head for Heavy heavy hot cereal heavy RTE cereal hot cereal consumption hot cereal purchases hot cereal usage HOUSEHOLD IMPORTANCE 42 Importance of Households Importance of McCall's Kellogg's Libby's McCall's Audience Lives NICB North Central PERCENT FEMALE HOUSEHOLD RTE cereal household RTE cereal usage SALES Percent change serve RTE cereals total cereal volume total labor force TOTAL U.S. FEMALE U.S. average U.S. FEMALE HOUSEHOLD usage 32 USDC Western Regions