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Age Groups Average heavy hot Average heavy R1E breakfast cereal broad regional areas C1RSL capita consumption Central and Western cereal advertisers cereal consumption potential cereal dollar volume cereal household usage cereal pound cereal purchases cereal usage 31 cereal usage households change vs previous Characteristics of Supermarket Coffee Milk consumer expenditures Duncan Hines FEM1E female head FEMALE HOUSEHOLD HEAD Frozen Foods Fruits grocery outlet growth Head for Heavy HEAD MAGAZINE heavy hot cereal heavy RTE cereal hot cereal consumption hot cereal dollar hot cereal household hot cereal usage Importance of Households Importance of McCall's Instant interviews with Colonial Juice Kellogg's magazine McCall's Audience Lives McCSLL'S F1MSL1 S-S1ML1 North Central Percent change person Pounds vsR Dollars Premium Offer Quaker Oats Co Reddi-Wip RELATED BREAKFAST PRODUCT RTE Cereal Usage RUSERLD IMPOR11N1 Sara Lee six year period Source SS1S McCSLL'S F1MSL1 Supermarket Customers SWEE1ENED total cereal volume usage is found Western Regions