E-commerce: Business, Technology, SocietyFor the undergraduate and graduate e-commerce course in any business discipline. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues. |
Contents
PARTI Introduction to Ecommerce | 2 |
ECOMMERCE BUSINESS MODELS AND CONCEPTS | 62 |
Technology Infrastructure for Ecommerce | 117 |
Copyright | |
15 other sections not shown
Other editions - View all
E-commerce: Business, Technology, Society Kenneth C. Laudon,Carol Guercio Traver No preview available - 2009 |
Common terms and phrases
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