E-commerce: Business, Technology, Society

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Pearson Prentice Hall, 2009 - Business & Economics - 825 pages
For the undergraduate and graduate e-commerce course in any business discipline.

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.

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Contents

PARTI Introduction to Ecommerce
2
ECOMMERCE BUSINESS MODELS AND CONCEPTS
62
Technology Infrastructure for Ecommerce
117
Copyright

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