E-commerce: Business, Technology, Society

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Pearson Prentice Hall, 2009 - Business & Economics - 825 pages
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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce
For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

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Contents

CHAPTER
2
Right
4
Its All About You
5
Copyright

26 other sections not shown

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About the author (2009)

Laudon is Professor of Information Systems at New York University's Stern Graduate School of Business. He holds a B.A. in economics and philosophy from Stanford University and a Ph.D. from Columbia University. His wife, Jane, and he have 2 daughters.

Traver is General Counsel and Vice President of Business Development at Azimuth Interactive, Inc. A graduate of Yale Law School, she has co-authored several best-selling books on information technology, society, and business.

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