Google AdWords For Dummies

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John Wiley & Sons, Aug 31, 2009 - Computers - 432 pages
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A completely updated reference to help you get the most value out of your AdWords campaigns

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.

Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.

  • A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign
  • Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure
  • Reviews new, free tools included in AdWords as well as new and improved third-party tools
  • Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer
  • Includes a Google AdWords gift card worth $25 (details inside book)

With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

 

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User Review  - patlukes - Overstock.com

I havent read the book yet but it seems like it will simply lay out the secret to the Google Adwords system. Read full review

Contents

Introduction
1
Becoming a Google Advertiser
9
Setting Up Your AdWords Account
25
Launching Your AdWords Campaign
49
Choosing the Right Keywords
81
Writing Magnetic Ads
117
Managing Your AdWords Campaigns
149
Improving Your Campaigns through
171
Following Up with Your Prospects
223
Building a Climb the Ladder Web Site
261
Testing Your Strategies
279
Making More Sales with Website Optimizer
295
Slashing Your Costs with Conversion Tracking
321
Making More Sales with Google Analytics
347
The Ten Or So Most Serious AdWords Beginners Mistakes
371
Ten Or So AdWords Case Studies
381

Improving Your Campaigns through Keyword Management 171 Chapter 9 Getting It Done with AdWords Tools
185
Converting Clicks to Clink
201

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About the author (2009)

Howie Jacobson is an Internet marketing strategist who specializes in growing businesses using Google AdWords. He offers coaching, telecourses, workshops, and presentations on his Breakthrough Online Profits methodology. Readers can find free tools, tips, and techniques on his Web site, AskHowie.com.

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