Advertising and Integrated Brand Promotion
Cengage Learning, Apr 18, 2008 - Business & Economics - 768 pages
Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.
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The Process Advertising and Integrated Brand Promotion in Business and Society
Planning Analyzing Advertising and Integrated Brand Promotion Environments
Preparing the Message
Placing the Message in Conventional and New Media
Integrated Brand Promotion
Advertising IBP in Action
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