Advertising and Integrated Brand Promotion
Cengage Learning, Apr 18, 2008 - Business & Economics - 768 pages
Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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