Driving it home: 100 years of car advertising
Tracing the ways in which car manufacturers have attempted to persuade buyers to believe in their brand, this resource charts the development of advertising from the early days of motor cars to the mass market at the end of the 20th century. Through dozens of beautiful illustrations, the changing styles of manufacturers' ad campaigns are revisited and examined in this dissection of a product that, perhaps more than the advertising for any other manufactured good, tells the story of the economic, political, and social history of the 20th century.
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CONTENTS Introduction Chapter I 1900 1920 From cycles to Model
Chapter 2 1920s Style and status
1930s Streamlining to survive
6 other sections not shown
advertising campaign ahnut Alec Issigonis ALVIS ALVIS CAR American car appeal Austin automobile automobile advertising became bicycle brand Britain British Leyland Cadillac car advertising car illustration car manufacturers Chevrolet Chrysler Citroen customers Daimler DATSUN Detroit driving eennnmy emphasised engine enmfnrt enuld Fnrd FORD Mndel Franklin frnm frnnt Gartman gund Humber Hupmobile innovative intn Jaguar Jeeps John Boyd Dunlop Lanchester look Magazine manufactunng company Marmon Middlesex University Mini mnre mnst mntnr ear Morris MORRIS MOTOR COMPANY Motor Company nnly nther Nuffield Organisation Oldsmobile Packard passenger perfnrmanee petrol Peugeot photographic Pnst pnwer Pontiac production Riley RILEY KESTREL road Rolls-Royce Rover safety Saturday Evening Post Se7en shows slogan speed started style sueh tag-line tnday Tyres Vauxhall vehicle viewer Volkswagen Volvo whleh Willys-Overland wnrld Wolseley women World ynu'll ynur