Tourism, technology and competitive strategies, Volume 2
Tourism, the worlds fastest growing industry, is now entering a more mature phase. During the 1970s and 1980s mass tourism, with its rigid, standardized packages, developed rapidly and provided many consumers with their first experiences of international travel. Today, a complex and multi-faceted industry, tourism faces growing pressures - consumer demand for more individually tailored holidays, an increasingly competitive operational environment, opportunities provided by new technology and growing environmental concerns.This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970s, and how this technology and innovation is creating a new best practice of flexibility, market segmentation and diagonal integration within tourism. The book demonstrates how companies in the industry can enhance their competitiveness in the market place. Aimed at both academics and industry practitioners, this original and challenging work will attract a wide readership.
51 pages matching old tourism in this book
Results 1-3 of 51
What people are saying - Write a review
We haven't found any reviews in the usual places.
activities agents airlines areas automated Bahamas become Belize best practice British Airways cards carriers CD CD Chapter charter flights clients companies competitive strategies competitive success computerized reservations systems consumers cost countries create CRSs cruise ships customers deregulation diagonal integration diffusion distribution economies ecotourism electronic environment environmental Europe example experience facilitated Family Islands fares flexible production frame conditions global growth guests hotel chains impact important increased increasingly industry players industry's information technologies innovation Japanese limits to growth mass customization mass production mass tourism microelectronics old tourism package tours packaged holidays passengers rigidly packaged role segment standardized and rigidly suppliers Today tour operators tourism destinations tourism industry Tourism Organization tourism sector tourism services transportation travel agencies travel and leisure travel and tourism Travel Weekly vacation value chain visitors World Tourism Organization yield management