Reaching Audiences: A Guide to Media Writing
A new edition of an instructional textbook for developing writing skills for use in various mass communication settings. The material is organized into four sections which cover the basic writing process and the critical role of the audience, specific tips for refining compositions, methods of infor
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advertising African American American American Heart Association appear Associated Press Associated Press Stylebook attribution audience Avoid broadcast brochure Chapter Commas copy copywriter databases direct quote director discussed draft e-mail E. B. White editing editor electronic media elements employees event example fact sheets format grammar graph groups HDTV headline Hispanics identify indecent exposure interest Internet interview inverted pyramid John Sweeney journalism journalists Kay Barnes language Lauren Kessler libel look magazines Mass Communication means Michael Gartner Native Americans newsletter newspaper notes organization paragraph percent person police president professional Public relations practitioners punctuation questions quotation radio readers release reporter rewriting rules sentence sources speaker specific speech spell-checker spelling stage story stroke style television tion topic TrimWalk verb video news releases words