How to Write, Speak, and Think More Effectively

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Signet, 1960 - Language Arts & Disciplines - 352 pages
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Instructs readers in the art of expressing themselves clearly and concisely in written and oral communication

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2 books changed radically my creative thinking as a writer: Edward De Bono's The Mechanism of Mind and this one by Rudolf Flesch. This book is a compilation and a comprehension of the many books he had written and the many ideas he had propounded, including his Readability Formula, which is very much in use to this day. You should write the way you speak so it doesn't come out unnatural; it is you. This book is full of tips on writing, such as how to present an argument, for instance: 1, 2, 5, 4, 3. If you have 5 points to make, present your best 1st, then your next best 2nd, and end with your 3rd best, so you end up strongly - and people will not notice the weak ones in-between. In this book, Flesch teaches you how to be creative in thinking with your unpromising material, using math: divide it, subtract from it, multiply it, or add to it. Avoid circumlocution: be clear and concise. Anecdotes, stories, examples are important, very important. And, not to forget, if you don't keep secrets about yourself, including misfortunes, your readers will love you; they can see you are, like themselves, vulnerable, human. - Frank A HIlario 

Contents

Introduction
vii
LESSONS
viii
Lefs start with Chinese
13
Copyright

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About the author (1960)

Rudolf Flesch, PhD. is the author of over twenty books including "The Art of Plain Talk" and "Johnny Can't Read.

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