Political Metaphor Analysis: Discourse and Scenarios
Political metaphors and related figurative discourse tools are characterised by their variability and contentiousness. Using them, discourse participants try to gain competitive advantage over others by offering their audiences new meaning nuances, challenging each other and announcing political initiatives. It is here that metaphor as a means to change meanings – and thus, to change social and political reality – comes into its own.
Political Metaphor Analysis provides an innovative approach to the study of figurative language use in political discourse by presenting empirical analyses based on a large corpus of political metaphors and metonymies, linking these analyses to theoretical positions and assessing their limitations and perspectives for further exploration. The 'classic' model of conceptual metaphor analysis, pioneered by Lakoff and Johnson (1980) and expanded and amended over the past thirty-five years, is critically examined with regard to new findings about the variation, historicity, pragmatic exploitation, comprehension and interpretation of metaphors.
As a central new analytical category, the notion of “metaphor scenario” is proposed and tested against various sub-sets of data. It allows to link hypothesised conceptual metaphors to narrative, argumentative and evaluative patterns in actual discourse and understanding processes, so that their cognitive significance can be more reliably gauged and theoretically modelled.
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Chapter 3 Metaphors cognitive models and scenarios
Britain at the heart of Europe
Chapter 5 The belly and the body politic
Chapter 6 Parasites scrounging and the question of deliberate metaphor
Collective identity construction
Chapter 8 Understanding political metaphor
How does scenario analysis fit into cognitive metaphor studies?
Source concepts of the metaphor nation as body in British French and German media in BODYPOL
Source concepts and English lexis in the metaphor field centred on the nation state is a human body in BODYPOL
Linguisticcultural background of questionnaire participants
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Abbas argumentative bio-parasites blogs body politic BODYPOL Britain British chapter China Chinese CMT’s cognitive conceptual metaphor conflict context Coriolanus corps politique corpus cultural culture-specific Daily Telegraph debate default depicted discourse community discourse traditions discourse-historical English EUROMETA European Union evaluative evidence example family metaphor formulations German hand heart of Europe highlighting historical ideological immigrants Israel Jewish John Major John of Salisbury L1 informant Lakoff Lakoff and Johnson language leader lexical linguistic Major metaphor scenario metonymy Musolff Nakba nation as body nation as family nation as person Nazi negotiations Netanyahu Nigel Farage one’s organ Oxford English Dictionary Palestinian parasites metaphor peace person metaphor perspective phrase political discourse political metaphor politicians prime minister racist reference relationship responses rhetorical sample scenario versions semantic slogan social face socio-parasite source domain speakers specific speech strict father strict father model target texts theory topic Twardzisz usage Volkskörper