Chrysler, Ford, Durant and Sloan: Founding Giants of the American Automotive Industry
The American automobile industry has been called the favorite child of capitalism. Four decades of exceptional earnings allowed Henry Ford, Walter Chrysler, William Durant and Alfred P. Sloan (both of General Motors), and their companies to make developments in production, design and marketing that have set the standard for consumer products and industrial firms. Four men are primarily responsible for these concepts and for the formation of "the big three." New research lends important insight into the relationship of Walter Chrysler's business career to the careers of the other three automotive giants. This comparative study details the career histories and visions of each of the men, exploring their individual business methods, the innovations for which they were responsible, and their impacts on the industry.
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Airflow ALAM Alexander Malcomson Alfred Sloan American archives assembly line automobile business automobile industry automotive bankers brand Breer Buick building Cadillac car companies cash Chevrolet Chrysler car Chrysler Corporation Chrysler Engineering concept cost control cylinder engine DaimlerChrysler DaimlerChrysler Historical Collection dealers Dearborn DeSoto Detroit Automobile Company developed Division Dodge Brothers dropped Durant's earnings Fisher Body Flint Ford cars Ford Model Ford Motor Company Ford's four cylinder Fred Zeder front G.M. stock Greenfield Village Henry Ford Company Henry Ford Museum Henry Leland Highland Park Hyatt hydraulic brakes investment investors Kutztown Publishing later low priced machine Malcomson manufacturing Maxwell methods Michigan million Museum and Greenfield Oldsmobile pany percent permanent display plant Plymouth Pont priced car problem profit rear result sell six cylinder sold speed started Studebaker success tractor transmission valve Walter Chrysler wanted wheel Willys York