Lingua Fracta: Toward a Rhetoric of New MediaThis book begins from the assumption that there is an intrinsically technological dimension to rhetoric, arguing that we have become so accustomed to practicing rhetoric in the context of print technologies that we have often naturalized or ignored that dimension. New communication and information technologies do not simply provide us with new sites of rhetorical practice; instead they challenge us to reconceive rhetoric altogether. This groundbreaking volume argues that a rhetoric of new media should attend to "ecologies of practice," treating interfaces rather than texts as our sites and units of analysis. To devise such a rhetoric, the books offers a systematic reconsideration of the canons of classical rhetoric. Rather than understanding the canons as stages in a linear composing process, this book describes the canons as repertoires of multiple practices that shift as we move among media. Drawing on examples that range from Wikipedia to World of Warcraft, the book reconstitutes the canons, restoring to them the vitality they held for ancient rhetoricians and reshaping them into a framework for understanding the technological developments facing future generations. --Publisher description. |
Contents
Ecology | 27 |
Proairesis | 61 |
1 A screen shot of the social bookmaking service | 84 |
Copyright | |
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academic argue argument Aristotle Aristotle's attempt Barthes blog Bolter bookmarking canons chapter classical rhetoric classroom context credibility critical culture data mining database del.icio.us delivery Derrida describes DeWitt Digital discipline discourse discussion ecolo ecology of code electronic entries essay example explains focus genre Google Google Reader Hayles hermeneutic hypertext interaction interface invention Jacques Derrida Joe Sacco Katherine Hayles keywords kind Landow language Lanham literacy Manovich means media ecology medium memory practice metaphor narrative objects offers particular patterns persistence perspective Persuasive Technology Plato's proairetic production question reader reading relationship rhetoric and composition Roland Barthes sense simply social space specific strategies structure style suggest tagcloud textual theory tion trackback traditional Trimbur trivium understanding users visual Visual Rhetoric Weak Defense weblogs Wikipedia words World of Warcraft writing