Theories of Mass Communication |
Contents
Elementary Characteristics of the Communicative | 76 |
Mass Society and the Mass Media | 97 |
Contemporary Theories of Mass Communication | 118 |
Copyright | |
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19th century adoption advertising American society analysis attention audience basic basis became behavior broadcasting camera obscura categories theory chicken communica communicative act complex components Comte concept cultural daguerreotype David Sarnoff devices Diffusion Curve division of labor effects electrical Elihu Katz film function Gemeinschaft given groups growth Herbert Blumer household Ibid ideas impact important individual differences theory industry influence innovation interest invented kind Kinetoscope learning major mass communication mass media mass press mass society means media content medium motion picture munication nature newspaper newspaper circulation norms operate Opinion Leadership particular patterns Paul Lazarsfeld peck person persuasion political present principle problems psychological radio receiving responses role significant social categories social organization social relationships social system sociological stations stimuli structure symbols telegraph television set theoretical theory of mass tion transmitter U.S. Bureau United variables Wilbur Schramm wireless yellow journalism York