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The Communication Revolution
Society and the Mass Press
Sociocultural Influences on the Development of Motion Pictures
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19th century accumulated adoption advertising American society analysis attention audience basic basis became behavior broadcasting camera obscura categories theory chicken communica communicative act complex components Comte concept cultural daguerreotype David Sarnoff devices Diffusion Curve division of labor effects electrical Elihu Katz film function Gemeinschaft given groups growth Herbert Blumer household ideas impact important increasingly individual differences theory industry influence innovation interest invented kind Kinetoscope learning major mass communication mass media mass press mass society means medium motion picture munication nature newspaper newspaper circulation norms operate Opinion Leadership particular patterns Paul Lazarsfeld peck person persuasion political present principle problems psychological radio receiving responses role significant social categories social organization social relationships social system sociological stations stimuli structure symbols telegraph television set theoretical theory of mass tion transmitter U.S. Bureau United variables Wilbur Schramm wireless yellow journalism York