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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 advertising Art Director baroque Europe BASIC TYPE DESIGNS Bauhaus blue Bodoni booklet Bradbury Thompson brochure Caslon's catalogs client color Colorplate communication concept Contrast Typography Contrast Corporation cost Courtesy cover creative detail early seventeenth centuries example Figure film fold folder Garamond's designs swept graphic design grid halftone Herb Lubalin Herbert Matter illustration images latter sixteenth layout legible letter line art logo magazine manufacturers material ment office copier offset printing overlay packaging paper pasteup Paul Rand Paula Scher photographs Piet Mondrian Pointed Gothic types poster printer printing of Bibles production artist Psalters publications repeated characteristic usages rough screen shape sheet signage signer sixteenth and early sizes skills space surface SWASTIKA symbol techniques texture thermography tint tion Tornado Tornado Tornado type style types are associated typesetting Typography Contrast Typography visual weights