Nobrow: the culture of marketing, the marketing of culture

Front Cover
Distributed by Random House, Feb 1, 2000 - Social Science - 215 pages
2 Reviews
Prepare to enter the outrageous new world of Nobrow, where the old cultural distinctions -- highbrow (Wagner's Ring), middlebrow (Masterpiece Theater), and lowbrow (the latest MTV video) -- cease to exist. John Seabrook raises the curtain on an onrushing cultural phenomenon: the melding of culture with the marketing of culture and the culture of marketing. He shows us how Nobrow increasingly defines the great American audience that now follows the Three Tenors on tour, cheers rock groups like Radish (whose fifteen-year-old lead singer wins a multi-million-dollar recording contract and fifteen minutes of celebrity), obsesses on the prequel toStar Wars, and is as hip to promotion as to performance. He reveals how the Buzz came to Tina Brown'sNew Yorker; how art and business mingle in the work of moguls like George Lucas and David Geffen; how it's all stirred together in one super-soup of art, money, spin, and hype; and how even aesthetic worth is measured by units shipped in the frenetic culture he calls (as we all will from now on) Nobrow.

From inside the book

What people are saying - Write a review

LibraryThing Review

User Review  - okrysmastree - LibraryThing

This is an interesting, anecdotal look at one writer's experience with trends and advertising in the magazine industry. I was hoping for something a bit more scholarship than memoir, but that's my ... Read full review

NOBROW: The Culture of Marketing, the Marketing of Culture

User Review  - Jane Doe - Kirkus

A New Yorker staffer explores the convergence of highbrow and lowbrow—nobrow—as salesmanship replaces worth. As a prime offender, he cites The New Yorker in its Brownian-Newhousian incarnation. The ... Read full review


Section 1
Section 2
Section 3

8 other sections not shown

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

About the author (2000)

John Seabrook's articles appear regularly in The New Yorker. He has also written for Vanity Fair, Harper's, and The Nation and is the author of Deeper: My Two-Year Odyssey in Cyberspace. He lives in New York City.

Bibliographic information