Marketing Success Stories: Conversations with Leading LawyersHollis Hatfield Weishar, Joyce K. Smiley This practice building resource is a collection of anecdotes on successful and creative marketing techniques used in a variety of practice settings. |
Contents
Developing Healthy Client Relationships | 15 |
The Client Pitch | 33 |
Patience Is a Virtue | 39 |
Copyright | |
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Common terms and phrases
activities advertising advice approach Archon asked beauty contest believe bill BOUTIQUE LAW FIRM building business development client base client development client relationships client service commitment competent law contacts corporate create e-mail effective efforts employment law ents Estate Planning existing clients experience expertise extranet firm's lawyers focus Full-Service Law Firm Gerry Gerry Spence high-quality hire important in-house counsel individual Intellectual Property interest Internet interview involved Kraft Foods Law Practice Magazine Law Practice Management Law Practice Today Lawyer's Guide Lawyers Firmwide Legal Marketing Litigation LLP Locations look mailing marketing success matter meet ment ness niche opportunity organizations partner patent percent personal marketing potential clients Practice Areas problems professional prospective client rainmaking Real Estate referrals represent reputation response result strategy teamwork culture things tion TIP NUMBER Yellow Pages yers