Bobos in Paradise: The New Upper Class and How They Got There

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Simon and Schuster, May 11, 2010 - Social Science - 288 pages
190 Reviews
Do you believe that spending $15,000 on a media center is vulgar, but that spending $15,000 on a slate shower stall is a sign that you are at one with the Zenlike rhythms of nature? Do you work for one of those visionary software companies where people come to work wearing hiking boots and glacier glasses, as if a wall of ice were about to come sliding through the parking lot? If so, you might be a Bobo.
In his bestselling work of "comic sociology," David Brooks coins a new word, Bobo, to describe today's upper class -- those who have wed the bourgeois world of capitalist enterprise to the hippie values of the bohemian counterculture. Their hybrid lifestyle is the atmosphere we breathe, and in this witty and serious look at the cultural consequences of the information age, Brooks has defined a new generation.

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Great writing and original insights. - Goodreads
David Brooks is a fine writer. - Goodreads
His writing has an inductive quality about it. - Goodreads

Review: Bobos in Paradise: The New Upper Class and How They Got There

User Review  - James Eckman - Goodreads

Really a very lightweight read with amusing anecdotes, but the basic premise, that there's a new upper class, is not proven in any way. It doesn't age well either, being written just before the various crashes and the Bush presidency. Read full review

Review: Bobos in Paradise: The New Upper Class and How They Got There

User Review  - GoldGato - Goodreads

Dionysius, the god of abandon, has been reconciled with Prometheus, the god of work. That sentence aptly describes the Bobo. What, you may ask, is a Bobo? A Bourgeois Bohemian. In essence, they are ... Read full review

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Selected pages


The Rise of the Educated Class
Business Life
Intellectual Life
Spiritual Life
Politics and Beyond

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About the author (2010)

David Brooks writes a biweekly Op-Ed column for The New York Times and appears regularly on PBS's The NewsHour with Jim Lehrer and NPR's All Things Considered. He lives in Bethesda, Maryland.

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