Relationship Marketing: Successful Strategies for the Age of the Customer

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Addison-Wesley, 1993 - Business & Economics - 242 pages
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The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate.

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Review: Relationship Marketing: Successful Strategies For The Age Of The Customer

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I read this for work, not for pleasure. Though the concept of relationship marketing is in itself fascinating and very useful, I didn't have as much use for the detailed examples and explanations that came later in the book. Read full review

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About the author (1993)

Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.

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