Marketing Apocalypse: Eschatology, Escapology and the Illusion of the EndStephen Brown, Jim Bell, David Carson The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing. |
Contents
ix | 27 |
1 | 33 |
THE FINAL | 44 |
A TALE | 66 |
ON AURA ILLUSION ESCAPE AND HOPE | 87 |
THE PROTESTANT ETHIC AND THE SPIRIT | 133 |
MARKETS EXCHANGE AND THE EXTREME | 145 |
THE FALL AND RISE OF MARKETING | 171 |
MARKETING ADIDIMUS | 189 |
SINS OF OMISSION | 206 |
THE PATHETIC PHALLUSIES OF ST THOMAS | 223 |
ON ESCHATOLOGY ONANIST SCATOLOGY | 237 |
MARKETING APOCALYPSE | 260 |
| 279 | |
| 287 | |
Other editions - View all
Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End Stephen Brown,Jim Bell,David Carson No preview available - 1996 |
Common terms and phrases
academic actants advertising analysis Apocalypse apostle approach argue Baudrillard believe Belk Brown Business catology century client consumer behaviour Consumer Research consumption experiences created culture desire discipline end of marketing Epistle European Journal everyday example fantasy Hirschman Holbrook human hyperreal idea illusion intellectual interpretation Joachim Journal of Consumer Journal of Marketing Kotler Kumar Las Vegas London madness market orientation marketing academy marketing concept marketing knowledge Marketing Management marketing research marketing scholarship marketing thought marketing's Maurice Saatchi meaning millennium modern narrative Nature & Découvertes object offer organisation paradigm periodising perspective postmodern profane qualitative qualitative market researchers reality relationship relationship marketing Research in Marketing role Routledge Saatchi sacred scholars scientific sense social society strategy suggest sumer teleology terminal visions theory three eras schema tion traditional truth understanding University of Ulster University Press utopia values Vegas vision York