Issues management: corporate public policymaking in an information society
Sage Publications, 1986 - Business & Economics - 288 pages
In this paperback edition of a landmark volume, the authors have made the first in-depth analysis of a new management technique from the standpoint of communication theory. This book is a major contribution to the development of issues management, created for the benefit of senior executives. The authors have created a new issues management communication model, which is both an important contribution to theory and an excellent guide for the practitioner.
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Foreword by Raymond P Ewing
Issues Management and the Search for Order
The Regulatory Environment of Issues Communication
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Accuracy in Media action activities advocacy advertising agitators American argued Association attempt attitudes believe Bhopal broadcast chemical company's controversy corporate behavior corporate communication corporate leaders corporate performance corporate planning corporate responsibility corporate social responsibility costs coverage create crisis critics debate deductible discussion economic effective efforts employees environment environmental executives fact fairness doctrine favorable federal Federal Communications Commission free enterprise goals governmental Houston Post image advertising impact important increase industry infant formula involved issue advertising issues campaign issues communication issues management legislation licensee major messages Mobil nuclear oil companies operating PACs percent political position problems public affairs public interest public opinion public policy Public Relations Journal regulation regulatory require safety social movement special interest groups standards strategies Stridsberg targeted audiences television trends U.S. Congress understand Union Carbide Wall Street Journal