Propaganda and Persuasion

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SAGE Publications, Aug 27, 1999 - Language Arts & Disciplines - 430 pages
The Third Edition of this successful book has been revised, updated and expanded, building on the book's excellence. The book covers: an explanation of what propoganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propoganda analysis are presented, there are new and revised case studies and a process model that depicts how propoganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propoganda.

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Contents

Propaganda Through the Ages
47
Propaganda Institutionalized
97
Propaganda and Persuasion Examined
161
Copyright

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Propaganda and Persuasion
Garth S. Jowett,Victoria O'Donnell
No preview available - 1999

Common terms and phrases

advertising agencies appeared atrocities attempt attitudes became behavior black propaganda British broadcasts century cigarette Communist conflict context counterpropaganda countries created cultural deliberately developed effects estrogen example film forces ganda German groups Gulf Gulf War Hitler ideology important increasing influence institution Internet Iraqi issue Kuwait leaders major manipulation mass communication mass media Meerlo menopause military Nazi newspapers organization PMU farms political potential Premarin propa propaganda activities propaganda analysis propaganda campaign propaganda efforts propaganda messages propaganda techniques propagandist psychological psychological warfare public opinion radio response rhetoric role Saddam Saddam Hussein smoking social society soldiers Soviet Union specific stories study of propaganda successful symbols target audience television tion tobacco industry TV Marti U.S. government United Vanport Vietnam Vietnam War warfare widely women World War II Wyeth-Ayerst

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About the author (1999)

Garth S. Jowett is a professor of communications at the University of Houston. He obtained his PhD in history and communication from the University of Pennsylvania. He has served as the director for social research for the Canadian government's department of communication and has been a consultant to various international communication agencies. He has been widely published in the area of popular culture and the history of communication. His book, Film: The Democratic Art (1976), was a benchmark in film history. His other publications include, Movies as Mass Communication, Children and the Movies: Media Influence and the Payne Fund Studies, and Readings in Propaganda and Persuasion, co-edited with Victoria O'Donnell. He is on the boards of several communication and film journals.

Victoria O’Donnell is Professor Emerita and former director of the University Honors Program and Professor of Communication at Montana State University–Bozeman. She also taught a seminar in television criticism for the School of Film and Photography at Montana State University. Previously she was the chair of the Department of Speech Communication at Oregon State University and chair of the Department of Communication and Public Address at the University of North Texas. In 1988 she taught for the American Institute of Foreign Studies at the University of London. She received her PhD from the Pennsylvania State University. She has published articles and chapters in a wide range of journals and books on topics concerning persuasion, the social effects of media, women in film and television, British politics, Nazi propaganda, collective memory, cultural studies theory, and science fiction films of the 1950s. She is also the author (with June Kable) of Persuasion: An Interactive-Dependency Approach, Propaganda and Persuasion (with Garth Jowett), Readings in Propaganda and Persuasion: New and Classic Essays (co-edited with Garth Jowett), Television Criticism, and Speech Communication. She made a film, Women, War, and Work: Shaping Space for Productivity in the Shipyards During World War II, for PBS through KUSM Public Television at Montana State University. She has also written television scripts for environmental films and has done voice-overs for several PBS films. She served on editorial boards of several journals. The recipient of numerous research grants, honors, and teaching awards, including being awarded the Honor Professorship at North Texas State University and the Montana State University Alumni Association and Bozeman Chamber of Commerce Award of Excellence, she has been a Danforth Foundation Associate and a Summer Scholar of the National Endowment for the Humanities. She has taught in Germany and has been a visiting lecturer at universities in Denmark, Norway, Sweden, and Wales. She has also served as a private consultant to the U.S. government, a state senator, the tobacco litigation plaintiffs, and many American corporations. She is an active volunteer with Intermountain Therapy Animals, taking her Golden Retriever, Gabriel, to the elementary schools where the children read to the dog in the R.E.A.D. program. She writes children’s stories about Gabriel. She is currently writing a novel about Ireland.

Bibliographic information

TitlePropaganda and Persuasion
Propaganda and Persuasion, Victoria O'Donnell
AuthorsGarth S. Jowett, Victoria O'Donnell
Edition3, illustrated
PublisherSAGE Publications, 1999
ISBN0761911464, 9780761911463
Length430 pages
Subjects › 

Language Arts & Disciplines / Communication Studies
  
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