The Fundamentals of Typography

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AVA Publishing, Nov 1, 2006 - Design - 175 pages
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The Fundamentals of Typography offers an overview plus incisive insight into the use of type and stunning examples sure to inspire typographers and designers in the field. A comprehensive introduction to the history of typography, typographic detailing in practice, and font generation for print and the web, this book covers type in the past and the present--and speculates on the future. Basic principles are explained with detailed presentations, illustrations, case studies, and examples from leading design studios around the world.
 

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Contents

Introduction
6
how to get the most out of this book
8
a brief history
10
a few basics
54
letterforms
80
words and paragraphs
112
using type
132
proof marks
168
conclusion
170
contacts
171
glossary
172
index
174
font index
176
Working with ethics
177
Back Cover
185
Copyright

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About the author (2006)

Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

Paul Harris is a freelance writer, journalist, and editor, and an author on books about packaging design and design principles. He lives in Chile.

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