Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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Review: Influence: The Psychology of PersuasionUser Review - Tiffany - Goodreads
It was a little slow, but I guess it was a nonfiction educational book, so with that in mind, it was fairly interesting. Two problems I had though: 1) the use of click, whirr was wayyyyy too excessive ... Read full review
Review: Influence: The Psychology of PersuasionUser Review - Max Micheelsen - Goodreads
If I had to recommend 3 books to someone, who was about to start their own business or going into sales, this one would make the list! It has a handful of simple principles, you can choose to utilize ... Read full review
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