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Harper Collins, Jun 2, 2009 - Self-Help - 336 pages
695 Reviews

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Practical advice backed up by research & anecdotes. - Goodreads
The research was sorely lacking. - Goodreads
Interesting and compact insight - Goodreads
Interesting, educational, but a little sad. - Goodreads
Great book with great insight. - Goodreads
My caution is to be wary of all the advice though. - Goodreads

Review: Influence: The Psychology of Persuasion

User Review  - Tandava Brahmachari - Goodreads

A very good overview of all the shortcuts our brains use in decision making. The author is a psychology professor and references many formal studies, but he also "infiltrated" various organizations ... Read full review

Review: Influence: The Psychology of Persuasion

User Review  - Sophie Morse - Goodreads

If it weren't for the compelling recommendation of a colleague I would likely never have picked up this book: the cover, the apparent application in the world of business and marketing, and date of ... Read full review

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About the author (2009)

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

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