Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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Review: Influence: The Psychology of PersuasionUser Review - Bhashit Parikh - Goodreads
Well, without sounding very arrogant, I think I had figured out all of the factors mentioned in the book myself, except the one about authority. But still, good to find confirmation for my own reasoning, which I used to discuss a lot of times with my friends. Read full review
Review: Influence: The Psychology of PersuasionUser Review - Maxim Wegner - Goodreads
Still awesome Read full review
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