Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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Review: Influence: The Psychology of PersuasionUser Review - Masatoshi Nishimura - Goodreads
His examples are only the fraction of the events, disregarding any long term impact. If you use these tactics as the ways to improve your communication skills, I actually think it leaves you worse off. The better title of this book would be how to say no to people. Read full review
Review: Influence: The Psychology of PersuasionUser Review - Scott - Goodreads
This is one book that everybody should read. It tells you how you're manipulated, and gives you the tools you need (ie understanding) to combat it. Read full review
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