Influence: The Psychology of Persuasion

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Harper Collins, Jun 2, 2009 - Self-Help - 336 pages
16 Reviews

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Influence: The Psychology of Persuasion

User Review  - Lauren Sergy - Book Verdict

Cialdini's fascinating look into how opinions and behaviors are swayed by outside influence can help readers develop their own powers of persuasion. For all areas of life where influence is needed. Read full review

LibraryThing Review

User Review  - deepakjois - LibraryThing

This book has had a dramatic impact on the way I deal with ‘compliance professionals’, as Cialdini likes to call them. You will be surprised at the techniques they use, and the human tendencies that ... Read full review


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About the author (2009)

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

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