Portfolio Management for New Products

Front Cover
Basic Books, 2001 - Business & Economics - 382 pages
3 Reviews
In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.
 

What people are saying - Write a review

Review: Portfolio Management for New Products

User Review  - Goodreads

I found this book to be very useful. Many good conceptual diagrams worth scanning and distributing to struggling teams. Read full review

Review: Portfolio Management for New Products

User Review  - Goodreads

All about 2001 portfolio management. Still really good, most product and portfolio and PMOs managers should read it. Lacks newer ideas, but hey its more than 10 years old. Read full review

Contents

Chapter
1
Chapter
15
Chapter 4
73
Chapter 5
105
Chapter 6
145
Chapter 7
173
Chapter 8
207
Chapter 9
247
Chapter 11
303
Appendixes
333
New Product Portfolio Management
345
Index
365
About the Authors
381
Copyright

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

About the author (2001)

Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario. Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario. Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.

Bibliographic information