Portfolio Management For New Products: Second Edition
Basic Books, 2001 - Business & Economics - 382 pages
In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.
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active projects analysis approach arenas assessment balance of projects Bottom-Up bubble diagrams business areas Business Group business strategy business unit Celanese Chapter competitive Concept Testing cost criteria cross-functional team decision points decision process defined Delphi method disruptive technologies ects estimates example EXFO Exhibit factors firms focus gate decisions gate meetings Go/Kill decisions goals input launch list of projects major Management to Ponder ment metrics NewProd percent performance pie charts platform Points for Management portfolio management process portfolio methods portfolio model portfolio of projects portfolio review probability of technical Product Development product lines product process product projects product roadmap product strategy proj project scores project selection project team project types R.G. Cooper rank-ordered list resource allocation risk risk-reward Rohm and Haas scoring model senior management Stage Stage-Gate strategic alignment Strategic Buckets Model technical success Top-Down versus