The Rudolph Factor: Finding the Bright Lights that Drive Innovation in Your Business

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John Wiley & Sons, May 27, 2009 - Business & Economics - 192 pages
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Praise for The Rudolph Factor

"Whether you're just starting a business or are a seasonedveteran, "The Rudolph Factor" provides the guiding light forcontinuously stimulating innovation. People are the key, and thisis just the recipe for waking up the creative power within!"--Frank J. Grimmelmann, Chairman, TGG Holdings

"An insightful approach to unleashing the creativity residing ina diverse workforce."--Harvey Shrednick, former CIO, CorningIncorporated

"A must-have for every executive seeking business and careersuccess."--Linda Baugh, President of the award-winning AmericanCareer Executives

""The Rudolph Factor" is a guide for companies seekingsuccess in an innovative age."--John Gaudelli, Manager of Business Development, Homestore /

"A book that sets the new standard for creative and innovativethinking."--Doug Newton, Desert Sage Consulting and member of theValley Advisory Group

"A must-read for every executive, manager, and employee whoseeks innovation and business success, especially in today'schallenging business environment."--Martin R. Nason, Partner, B2B CFO, and former seniorexecutive vice president, Vidal Sassoon, Inc.

"It's the operationalizing of the Four Pillars held in"The Rudolph Factor" that make this writing invaluable tovirtually any organization who cares about optimizing theperformance of their 'herd.' Cyndi and Craigclearly detailthe whys and hows to move your workforce, currently centered aroundworking with the body, to fully engaging their minds and hearts aswell. An essential read."--Bruce Cummings, VP Human Resources, GuardianIndustries


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The Prevailing Form of Business Cultures
The Boeing Company and the Impetus
Why Rudolph You Ask?
Nurturing Rudolphs to Maximize Their
Establishing a TeamBased
Creating an Alternative and Aligned
Redefining Leadership
Developing a Corporate Constitution
Epilogue Go ForthAwaken the Rudolph
About the Authors

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About the author (2009)

Cyndi Laurin, PhD, is an author, international keynote speaker, and founder of Guide to Greatness, LLC. She specializes in process improvement and performance man-agement. She is also the bestselling author of Catch!

Craig Morningstar is an experienced senior-level executive whose background includes positions at Southwest Airlines and Charles Schwab. He is also an entrepreneur who has founded, operated, and sold several companies.

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