Management Communication: A Case-Analysis Approach
Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.
Management Communication in Transition; Communication and Strategy; Communication Ethics; Speaking; Writing; Persuasion; Technology; Listening and Feedback; Nonverbal Communication; Intercultural and International Communication; Conflict Management; Business Meetings; Meeting the Media
Effective communication can make or break an individual career or an entire business. By developing powerful techniques to get their message across, students can learn to turn ideas into action and success.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Communication and Strategy
15 other sections not shown
Other editions - View all
action advertising asked audience August Augusta National basic behavior believe breastfeeding BusinessWeek Citigroup coli communication company's conflict Copyright corporate culture customers decision develop discussion documents e-mail employees ethical executive Facebook fact feedback firm goals Hershey Foods Hershey Trust Company human Ibid ideas important industry Internet interview involved issues Kraft Kraft Foods L'Oreal letter listening look managers Martha Burk means meeting million nonverbal nonverbal communication Odwalla opportunity organization paragraph participants percent person Polo Ralph Lauren position problem professional questions reader reporter response restaurants role simply skills someone speak speech Starbucks story strategy memo Taco Bell talk tell things tion trust understand Wall Street Journal what's women words workplace writing York York Times Company Yum Brands