Managerial Economics

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Blackwell Publishers, 1998 - Business & Economics - 571 pages
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"Managerial Economics" develops simple, practical tools and concepts for business students as well as practising managers. In addition to the essentials of managerial economics, the book presents links to other managerial functions, including accounting, finance, human resource management, and marketing. As necessary in globally integrated markets, the book draws on examples and cases from throughout the world, and considers both consumer and industrial businesses. The 100 lively, practical cases cover topics such as - global software piracy, the Barings' Collapse, Indian tea prices, Dean Witter's poison pill, and the management of H. J. Heinz.

Written in an easily accessible style, "Managerial Economics" covers modern managerial topics and includes original analytical frameworks for cost and pricing analysis as well as new applications including activity-based costing, brand extensions, takeover tactics, and real estate strategy.

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About the author (1998)

Dr. Png is Visiting Professor of Information Systems at the National University of Singapore. He was previously Professor of Management at the University of California, Los Angeles, and Visiting Professor at the Hong Kong University of Science and Technology. Dr. Png received the Outstanding Teaching Award from the UCLA MBA Program for Fully Employed Students. He is an Associate Editor of the Journal of Industrial Economics and has been a consultant to business and organizations in Hong Kong, Singapore, and the United States.

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