Community Building on the Web: Secret Strategies for Successful Online Communities

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Peachpit Press, Jul 19, 2006 - Computers - 380 pages
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What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding?

Amy Jo Kim, author of "Community Building on the Web" and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.


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Community building on the Web

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The Internet has never been about finding information as much as it has been about finding people who created the information. Kim, designer of web communities for America Online and Adobe, has ... Read full review

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Amy, I'm so glad to see that you finished the book. I really enjoyed working with you and just wanted to say Thanks for your kind words and a great book.
Larry Betterton


Chapter One Purpose
Bringing People Together
Getting to Know Your Members
From Newcomer to OldTimer
The Buck Stops Here
Rules to Live By
Meetings Performances and Competitions
Handshakes Holidays and Rites of Passage
Clans Clubs and Committees

Common terms and phrases

About the author (2006)

Amy Jo Kim, Ph.D. is a recognized expert in the field of online community design. She is the founder and creative director of NAIMA, a 21st century design studio that has designed online environments for a wide range of clients, including America Online, Adobe Systems, AT&T, CyberCash, Electric Communities, Fujitsu, Mpath Interactive, MTV, NetNoir, Nickelodeon, Oracle, Paramount, PlaceWare, Redgate, Sony, Viacom, and Yahoo. She also teaches online design at Stanford University. Her article on the fantasy game environment, Ultima Online, appeared in the May 1998 issue of Wired.

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