MKTG

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Cengage Learning, Apr 30, 2009 - Marketing - 318 pages
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Student tested, faculty approved! MKTG delivers exactly what today's students need - and want. How do we know? We asked. We used feedback from thousands of students and hundreds of faculty to understand how we might build a winner. MKTG offers all the content of a comprehensive introductory text, with fewer pages. Based on student and faculty feedback, extra material has been removed from the print portion and placed on the website. The result is MKTG - a teaching and learning solution unlike any other! NETA Testbank The Nelson Education Teaching Advantage (NETA) program delivers research-based resources that promote student engagement and higher-order thinking and enable the success of Canadian students and educators. This book?s premium testbank is designed to ensure top quality multiple-choice testing by avoiding common errors in question and test construction. If you want your students to achieve "beyond remembering", ask your Nelson Sales Representative how today!
 

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Contents

Growing Ethnic Markets
28
to create a new teaching
45
Developing a Global Vision
46
The Impact of the Internet
60
6
82
8
112
Product Decisions
130
CONTENTS
140
Marketing in Service Firms 166 Global Issues
167
Retailing
188
15
222
CONTENTS
233
16
238
Pricing Concepts
254
Customer Relationship Management CRM
284
Customer Relationship Management CRM 284 What Is Customer Relationship Management?
287

10
144
11
158

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