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adver advertising Analyzing Marketing Opportunities behaviour benefits blogs brand name business market buyers campaign Canada Canadian CHAPTER company’s competitive competitors component consumers costs create decision demand demographic develop discount distribution employees example Exhibit firm firm’s focus groups goals important increase industry Integrated Marketing Communications Internet interviews keting manufac manufacturers market segments market share marketing channel marketing managers marketing mix marketing research marketing strategy marketplace McDonald’s ment merchandise million needs new-product nonprobability sample offer one-to-one marketing organization organization’s package penetration pricing percent personal selling Procter & Gamble product line profits programs promotional mix public relations purchase relationship response retailers revenue sales promotion salesperson sample selection seller shoppers specific Starbucks sumers suppliers supply chain Supply Chain Management survey target market television tion tising tomers trade trademark typically users Wal-Mart wholesalers