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Nelson Education Limited, Apr 30, 2009 - Marketing - 318 pages
Student tested, faculty approved!MKTG delivers exactly what today's students need - and want. How do we know? We asked. We used feedback from thousands of students and hundreds of faculty to understand how we might build a winner. MKTG offers all the content of a comprehensive introductory text, with fewer pages. Based on student and faculty feedback, extra material has been removed from the print portion and placed on the website. The result is MKTG - a teaching and learning solution unlike any other!NETA TestbankThe Nelson Education Teaching Advantage (NETA) program delivers research-based resources that promote student engagement and higher-order thinking and enable the success of Canadian students and educators. This book's premium testbank is designed to ensure top quality multiple-choice testing by avoiding common errors in question and test construction. If you want your students to achieve "beyond remembering", ask your Nelson Sales Representative how today!

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