Researching and Applying Metaphor in the Real World

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Graham Low, Alice Deignan, Lynne Cameron, Zazie Todd
John Benjamins Publishing, 2010 - Language Arts & Disciplines - 385 pages
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It has become increasingly clear that metaphor needs to be explored in terms of the social and discourse context in which it is used, especially where the aim is to address real-world problems. The notion of 'real world' metaphor research has been developed to describe this important area of investigation. This book starts by describing the nature and scope of real world metaphor research and then illustrates, through 17 detailed, mainly empirically-based studies, the different areas it can apply to, and different methodologies that can be employed. Research problems are explored in areas such as artificial intelligence, language teaching and learning, reconciliation dialogue, university lecture discourse, poetry and wine description. Methods include corpus analysis, experimentation, discourse analysis, cross-cultural analysis and genre analysis. In each case the empirical studies refer back to Gibbs's opening overview of real-world research. The result is an invaluable and cross-referenced collection of papers addressing real-world problems.
 

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Contents

1 The wonderful chaotic creative heroic challenging world of Researching and Applying Metaphor
1
Section 1 Metaphor and language learning
19
2 Can people be cold and warm? Developing understanding of figurative meanings of temperature terms in early EFL
21
A study of 15yearold students comprehension of metaphorical expressions in schoolbooks
35
Metaphor and the language learner
63
Hand cool and run in EFL text books
81
6 A crosscultural study of metaphoric understanding
105
Section 2 Capturing and analysing metaphors
123
Matching cognitive and aesthetic accounts of poetic interpretation
245
13 A genre approach to imagery in winespeak
265
Section 3 The function of metaphor in discourse
289
14 Wot no similes? The curious absence of simile in university lectures
291
15 Metaphor marking and metaphor typological and functional ranges in business periodicals
309
16 Critical analysis of creative metaphors in political speeches
321
17 Metaphor in physicalandspeech action expressions
333
18 The evaluative properties of metaphors
357

Some examples from Early Modern and PresentDay English corpor
125
8 A critical look at the desktop metaphor 30 years on
145
9 Pragglejaz in practice
165
10 Mapping principles for conceptual metaphors
185
11 Systematicity in metaphor and the use of invariant mappings
209
Index of names
375
Index of terms
381
The series Human Cognitive Processing
386
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