Why We Buy: The Science Of Shopping

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Simon and Schuster, Jun 2, 2000 - Business & Economics - 256 pages
220 Reviews
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.
 

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5 stars
35
4 stars
82
3 stars
75
2 stars
20
1 star
8

This is a very interesting book and very easy to read. - Goodreads
Good ideas for library layout. - Goodreads
Great insight for larger shops. - Goodreads
Interesting insight for the average shopper. - Goodreads
His writing style is clear and the chapters make sense. - Goodreads

Review: Why We Buy: The Science of Shopping

User Review  - KM Weiland - Goodreads

I bought this out of interest in the psychology that prompts people to buy things—primarily online. On that score, the book was pretty disappointing. As other reviewers have pointed out, it's more ... Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Rebecca McNutt - Goodreads

Really interesting (and at times eye-opening, even shocking) book, detailed and well-written and invaluable for anyone who ever questions their products. Read full review

All 144 reviews »

Contents

A Science Is Born
11
What Retailers Dont Know
34
The Twilight Zone
45
You Need Hands
52
How to Read a Sign
60
Shoppers Move Like People
75
Dynamic
86
III
93
The Sensual Shopper
161
The Big Three
183
Time Real and Perceived
189
CashWrap Blues
195
Magic Acts
200
In Cyberspace No One Can Hear You Shop
212
The SelfExam
224
Final Thoughts
238

What Women Want
112
If You Can Read This Youre Too Young
129
Kids
141
THE DYNAMICS OFSHOPPING
155
Acknowledgments
245
Index
249
Copyright

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About the author (2000)

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.

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